Post by account_disabled on Jan 1, 2024 4:25:57 GMT
The World Authority on Marketing Effectiveness (WARC) has launched together with the LIONS a new global competition showcasing the best marketing campaigns that deliver business results under the name WARC Effectiveness Awards . The awards will highlight their greatness by being the first to integrate the WARC/LIONS Ladder of Creative Effectiveness, a universal framework of six approaches to using strategy and creativity to drive specific marketing results. The awards will provide a consistent approach and shared language for benchmarking effectiveness globally. “ The WARC Effectiveness Awards provide marketers with a global benchmark to evaluate how their marketing is performing, ” said Philip Thomas, President, Ascential Marketing Division and Chairman of LIONS .
To which he adds that, thanks to the use of the WARC/LIONS Creative Effectiveness Ladder as part of the evaluation process, the Phone Number List industry will be given a universal standard that will show what great effective work looks like. In this way, Grand Prix, Gold, Silver and Bronze awards, in addition to Special Awards for particular areas of excellence , will be awarded to the best works in their class in six categories. 1. Customer experience New ways of relating to consumers and innovative experiences created to connect and immerse themselves on the path to commercial success will be rewarded. 2. Collaboration and culture Strategies and examples of brands that enter or influence culture and that can demonstrate a commercial result are rewarded. 3. Sustained growth Campaigns that have invested in building a brand over time, in a minimum period of one year.
Instant impact Short-term campaigns, lasting less than six months, that led to a direct increase in demand and sales. 5. Brand Purpose Marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as benefit to the broader community. 6. Business-to-Business Effective campaigns from one company directed to another company. B2B campaigns. All categories will be judged by a high-caliber panel that will include marketing professionals from some of the world's biggest brands, as well as professionals and specialists from top agencies around the world. All of them will be in charge of judging and qualifying the proposals based on the objectives set, insight and strategic thinking, application, business effects and lessons learned .
To which he adds that, thanks to the use of the WARC/LIONS Creative Effectiveness Ladder as part of the evaluation process, the Phone Number List industry will be given a universal standard that will show what great effective work looks like. In this way, Grand Prix, Gold, Silver and Bronze awards, in addition to Special Awards for particular areas of excellence , will be awarded to the best works in their class in six categories. 1. Customer experience New ways of relating to consumers and innovative experiences created to connect and immerse themselves on the path to commercial success will be rewarded. 2. Collaboration and culture Strategies and examples of brands that enter or influence culture and that can demonstrate a commercial result are rewarded. 3. Sustained growth Campaigns that have invested in building a brand over time, in a minimum period of one year.
Instant impact Short-term campaigns, lasting less than six months, that led to a direct increase in demand and sales. 5. Brand Purpose Marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as benefit to the broader community. 6. Business-to-Business Effective campaigns from one company directed to another company. B2B campaigns. All categories will be judged by a high-caliber panel that will include marketing professionals from some of the world's biggest brands, as well as professionals and specialists from top agencies around the world. All of them will be in charge of judging and qualifying the proposals based on the objectives set, insight and strategic thinking, application, business effects and lessons learned .