Post by account_disabled on Jan 23, 2024 8:57:06 GMT
If you want to increase sales, you can’t do without a CRM system. But why do unsuccessful implementations happen so often, and company owners feel like they wasted their money? To make CRM a useful part of your business, it is important to understand where and when errors occur that spoil the effect of automation. Antonina Oliynyk, founder of the CRMhelp project , will talk about misconceptions that should be avoided at different stages of system implementation. Reading time: 13 minutes Errors before implementation Mistakes in agreements with the contractor Errors during project implementation Errors during startup.
What Fax Lists prevents you from starting the configured system? Errors in using CRM that hinder the effect of implementation conclusions Antonina Oliynyk Antonina Oliynyk, CRMhelp Errors before implementation The first mistakes are made even before implementation. A frequently asked question: “How can we make a mistake at this stage, since we haven’t started doing anything yet?” It turns out that it is possible. Mainly due to the beliefs that I will list below. The owner of the company believes that buying a CRM is a panacea for problems in sales And the very presence of the system will have a positive effect.
This opinion is wrong. After all, in addition to installing software, changes in discipline and sales techniques are necessary. It is also important to use the CRM correctly, and not just install it. Before implementation, be aware that you will have to change a lot: accustom sales people to work in CRM and control how they do it; conduct all sales in it without exception - even if you are the head of a department; adjust business processes if it is discovered that there is desynchronization between stages of transactions, etc. Statistics show that the latter is not uncommon among companies that do not use CRM .
What Fax Lists prevents you from starting the configured system? Errors in using CRM that hinder the effect of implementation conclusions Antonina Oliynyk Antonina Oliynyk, CRMhelp Errors before implementation The first mistakes are made even before implementation. A frequently asked question: “How can we make a mistake at this stage, since we haven’t started doing anything yet?” It turns out that it is possible. Mainly due to the beliefs that I will list below. The owner of the company believes that buying a CRM is a panacea for problems in sales And the very presence of the system will have a positive effect.
This opinion is wrong. After all, in addition to installing software, changes in discipline and sales techniques are necessary. It is also important to use the CRM correctly, and not just install it. Before implementation, be aware that you will have to change a lot: accustom sales people to work in CRM and control how they do it; conduct all sales in it without exception - even if you are the head of a department; adjust business processes if it is discovered that there is desynchronization between stages of transactions, etc. Statistics show that the latter is not uncommon among companies that do not use CRM .