Post by amirmukaddas on Mar 10, 2024 10:42:05 GMT
The visual identity (or visual identity) includes all those graphic elements that make the brand recognizable on a visual level such as the logo, the company colors, the design of the website and social networks , the images prepared, of course, and even the fonts. The visual identity is a crucial part regarding the branding strategy since it represents the way in which you want to launch the message, conveying all the values, ideas and characteristics that make it unique. It is, therefore, one of the elements that make up the brand identity, it is tangible and easily identifiable, being purely inherent to visual communication. Its implementation is essential because it allows to improve the visibility and recognisability of a brand, it is crucial in building the brand image, it directly influences the brand reputation, favoring identification with the brand and its external perception by of customers. This is why it is essential to pay attention and care to it, in the short and long term, with a partnership with a digital communication agency .
An example of effective visual identity One of the most interesting examples regarding visual identity is that of the company founded by Steve Jobs, who made his logo one of the essential communication features. We are talking about Apple , a name that remains imprinted exactly like the logo, with that particular apple and which sees a perfect and captivating bite . Apple has made visual identity one of the most important features of the definition of brand identity , focusing a lot, and rightly so, on it, giving life to a way of wanting to be perceived as innovators, even rebels, bearers of revolutionary ideas that translate into products capable of making a change in the lives of individuals. An undertaking, successful or not, however highly criticized and therefore capable Denmark Telegram Number Data of being talked about. Apple has chosen to communicate through the almost obsessive declination of visual identity, from the logo to all the other visual elements, reproduced with exasperating coherence in all elements, in the products as well as in media communication. A branding lesson for everyone that is still controversial. The differences between visual identity and brand identity It is often customary to use brand identity and visual identity as synonyms, ultimately reducing the declination of brand identity to the visual element alone.
In reality, as we have seen, visual identity is an aspect, certainly important but not the only one, of brand identity and absolutely not the opposite. Both brand and visual identity have as their field of interest the branded image that the company wishes to offer and is committed to transmitting to the target audience with its actions, but they refer to two different aspects . The brand identity, in fact, concerns the corporate identity in the strict sense, all those elements that make it unique and recognizable immediately and almost without asking questions, but knowing exactly, first hand, what we are talking about. Visual identity, on the other hand, refers to the visual communication that the company uses to express its brand identity. It allows, as the case of Apple clearly demonstrates, to convey the corporate image in a manner consistent with customer expectations.
An example of effective visual identity One of the most interesting examples regarding visual identity is that of the company founded by Steve Jobs, who made his logo one of the essential communication features. We are talking about Apple , a name that remains imprinted exactly like the logo, with that particular apple and which sees a perfect and captivating bite . Apple has made visual identity one of the most important features of the definition of brand identity , focusing a lot, and rightly so, on it, giving life to a way of wanting to be perceived as innovators, even rebels, bearers of revolutionary ideas that translate into products capable of making a change in the lives of individuals. An undertaking, successful or not, however highly criticized and therefore capable Denmark Telegram Number Data of being talked about. Apple has chosen to communicate through the almost obsessive declination of visual identity, from the logo to all the other visual elements, reproduced with exasperating coherence in all elements, in the products as well as in media communication. A branding lesson for everyone that is still controversial. The differences between visual identity and brand identity It is often customary to use brand identity and visual identity as synonyms, ultimately reducing the declination of brand identity to the visual element alone.
In reality, as we have seen, visual identity is an aspect, certainly important but not the only one, of brand identity and absolutely not the opposite. Both brand and visual identity have as their field of interest the branded image that the company wishes to offer and is committed to transmitting to the target audience with its actions, but they refer to two different aspects . The brand identity, in fact, concerns the corporate identity in the strict sense, all those elements that make it unique and recognizable immediately and almost without asking questions, but knowing exactly, first hand, what we are talking about. Visual identity, on the other hand, refers to the visual communication that the company uses to express its brand identity. It allows, as the case of Apple clearly demonstrates, to convey the corporate image in a manner consistent with customer expectations.